BEP spearheaded the complete re-branding of the educational platform from Voxy to ACE Pro. This strategic transformation included the development of a new Corporate Identity (CI), a modern logo design, and a comprehensive Brand Book. By establishing these foundational brand guidelines, BEP ensured a seamless transition and a consistent, authoritative voice for ACE Pro as they redefined their market position in the professional development and language learning sector.

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The design of the logo was designed with the name as the shape of a triangle symbolizes a strong knowledge foundation as well as depicts a one stop service concept. The star at the tip resembles a shooting star, representing learners’ ultimate goal to shine in their career paths.

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The color palette of blue, orange, yellow and purple were chosen as they illustrate the sense of trustworthy and professionalism, yet the vibrance encourage powerful creativity and energetic vibe as a supportive educational color scheme.

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Work Scope